The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?
A) defining the problem
B) analyzing the information
C) drafting the report
D) developing the research plan
E) collecting information
D
Business
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A sample is a segment of the population selected for marketing research to represent the population as a whole
Indicate whether the statement is true or false
Business
A consumer doesn't have to learn anything new to use a(n) ________
A) dynamically continuous innovation B) dynamically continuous new product C) discontinuous new product D) continuous innovation E) discontinuous innovation
Business