Social reciprocity refers to the ______________ in relationships.
a. gestures
b. power
c. obligations
d. influence
c. obligations
Communication & Mass Media
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Newspaper reports and other media activities during the American Revolution demonstrated how contemporary transmissions result in the diffusion of innovations
Indicate whether this statement is true or false.
Communication & Mass Media
When audience members perceive significant bias in a speaker, they tend to respond ______.
A. with approval if they share the bias B. with resistance to the speaker's conclusions if they don't share the bias C. with suspicion if the speaker avoids a bias D. all of these choices E. none of these choices
Communication & Mass Media