Social reciprocity refers to the ______________ in relationships.

a. gestures
b. power
c. obligations
d. influence

c. obligations

Communication & Mass Media

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Newspaper reports and other media activities during the American Revolution demonstrated how contemporary transmissions result in the diffusion of innovations

Indicate whether this statement is true or false.

Communication & Mass Media

When audience members perceive significant bias in a speaker, they tend to respond ______.

A. with approval if they share the bias B. with resistance to the speaker's conclusions if they don't share the bias C. with suspicion if the speaker avoids a bias D. all of these choices E. none of these choices

Communication & Mass Media