A tachistoscope (T-scope) is used to measure which of the following responses to an advertisement?

For the PR practitioner, the most important knowledge of new technology is a comprehension of desktop publishing and its implication on producing PR messages because expertise with other new technologies can be delegated to technology specialists, either in-house or at outside production companies

a. True b. False

________ refers to Aristotle's idea that a person's moral virtue stands between two vices.

A. The Golden Mean B. The boomerang effect C. Communication ethics D. Judeo-Christian ethics