What is ethos and why is ethos important in persuasive speaking?

What will be an ideal response?

Ethos is credibility. In the case of persuasive speaking, a speaker must establish ethos in order for audience members to believe that the presentation is accurate. If a speaker damages his/her ethos, his/her persuasive power is usually diminished.

Communication & Mass Media

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Individuals' perceptions of their communication competencies generally do not influence their organizational experiences

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Communication & Mass Media

Credibility refers to the trust an audience has in the reliability of the speaker’s words and information

Indicate whether the statement is true or false.

Communication & Mass Media