Define marketing planning. Briefly outline what a company should cover in its marketing plan
What will be an ideal response?
Marketing planning involves deciding on marketing strategies that will help a company achieve its overall strategic objectives. A detailed marketing plan is needed for each business, product, or brand. A typical product or brand marketing plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations. The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities. The plan then states major objectives for the brand and outlines the specifics of a marketing strategy for achieving them. In addition, action programs for implementing the marketing strategy along with the details of a supporting marketing budget are presented. The final section outlines the controls used to monitor progress and corrective action.
You might also like to view...
Belling is a chain of coffee shops. List possible competitors first from an industry point of view and then from the market point of view
What will be an ideal response?
15. The _________ model provides a predefined environment for the cloud subscriber that is shared with other tenants, typically through tagging data with a subscriber identifier
What will be an ideal response?