Galvanic skin response (GSR) is used to measure which of the following responses to an advertisement?
a. Involvement
b. Purchase behavior
c. Recall
d. Recognition
a
Communication & Mass Media
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Cynthia has been made aware of the dangers of eating fast food. She chooses to ignore what people say and pretends the dangers/risks do not exist. Cynthia is exercising danger control
Indicate whether the statement is true or false.
Communication & Mass Media
You're deciding on a speech topic, but need some information from your audience. Rather than asking them to divulge their opinions out loud on a couple of topics, you design a short questionnaire. The questionnaire asks whether a person agrees or disagrees with a series of statements regarding various topics. What question type are you using for the survey?
A) formal B) informal C) closed-ended D) open-ended
Communication & Mass Media