Chapter 2 begins with an Are You Equipped? exercise describing research in which a movie theater owner flashed "Eat Popcorn" and "Drink Coca-Cola" at an exposure rate of 1/3,000 per second on the screen during the presentation of a movie

The owner originally reported an increase in popcorn and sodas sales for this method of advertisement. However, later the owner admitted to falsifying the data. Which statement below best describes why he admitted to falsifying the data?
a. because through the process of reporting and replication other researchers called the results into question
b. because the owner was ready to close his advertising business and did not want people to bother him
c. because through the process of hypothesis formation and collection of data other researchers called the results into question
d. because he did not use the scientific method

A

Political Science

You might also like to view...

The press and presidents have tended to be in conflict as far back as the presidency of George Washington

Indicate whether the statement is true or false

Political Science

Which of the following Constitutional amendments is an example of change driven by citizen engagement?

  a. The Eleventh Amendment  b. The Twelfth Amendment  c. The Nineteenth Amendment  d. The Twenty-Fifth Amendment 

Political Science