A franchise owner pays a(n) ________ fee to the franchisor

Which of the following statements is true?

a. There is an exceptionally strong correlation between attitudes and behavior such that attitudes will almost perfectly predict behavior. b. Intention to behave and actual behavior are almost always the same. c. Attitude provides clues to behavior, but situational factors also impact behavior. d. Attitude is weakly related to intention to behave and actual behavior.

If the Coolest Cooler introduced its cooler to the general market and developed communications around the idea that it was going to develop awareness, interest, evaluation, trial, and then adoption, it would be using the innovation-adoption model of

consumer responses. Indicate whether the statement is true or false