The type of qualitative research in which the purposes of the project are disguised from the respondents is called ________

With respect to the "six brand building blocks," ________ describes the relationship customers have with the brand and the extent to which they feel they're "in sync" with it

A) brand imagery B) brand judgment C) brand resonance D) brand salience E) brand performance

Which of the following variables attempts to estimate market openness when creating a market-potential indicator for an emerging market?

A) market consumption capacity B) market receptivity C) market size D) market intensity