Saul would like to buy a new car that is more environmentally friendly, however, his son is joining several soccer teams (he is getting to be a very good player), and his wife would like to return to school and finish up her last few credits. How is Saul trying to prevent dissonance?
A. perceived importance
B. dissonance ratio
C. rationalize
D. schemata
A. perceived importance
Communication & Mass Media