Taylor Swift, a singer and actress popular with the target market, appears in the commercial claiming the benefits of the product. Swift is well liked, respected, and believable to this target market. The ads are very successful
What is the most likely reason for the success of this campaign?
A) The target market needed this product.
B) The use of Taylor Swift led to cognitive learning in members of the target market.
C) Taylor Swift was a credible source to deliver this message to this target audience.
D) The use of Taylor Swift was a successful bandwagon appeal.
E) This was a high-involvement product.
C
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A company sells two products with information as follows
A B Sales price per unit $12.00 $24.00 Variable cost per unit $10.00 $12.00 The products are machine made. Four units of product A can be made with one machine hour and two units of product B can be made with one machine hour. The company has a maximum of 6,000 machine hours available per month. The company can sell up to 18,000 units of product A per month, and up to 3,000 units of product B for the month. What is the optimum product mix to maximize company's operating income? A) 1,500 units of A and 72,000 units of B B) 18,000 units of A and 3,000 units of B C) zero units of A and 3,000 units of B D) 36,000 units of A and zero units of B
The State of California collects
a. federal income tax. b. gift tax. c. state income tax. d. inheritance tax.