The area franchisee is also called a ________

What is the most important purpose of an ethical decision-making process in terms of recognizing moral impacts?

A. determining the economic outcomes B. considering the legal requirements C. evaluating the moral duties D. determining the strategic pros and cons E. determining the potential media coverage

After the research team at DairyMade had generated more than two dozen new product ideas for a substitute for coconut that tastes the same but has zero fat, the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy. What is this called?

a. diffusion b. idea screening c. idea generation d. test marketing