Norm was asked to speak at the retirement dinner for his boss, and he really wanted to make a good impression. He spoke about every good quality his boss had and embellished it until his praise was so lavish that his boss was thoroughly embarrassed. What aspect of decorum did Norm violate?

A. length
B. formality
C. intensity
D. resonance

Answer: C

Communication & Mass Media

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When we make deliberate choices to experience or to avoid experiencing particular stimuli, we are engaging in

A) selective set. B) perceptual set. C) limited closure. D) selective exposure. E) selective attention.

Communication & Mass Media

What was Johannes Gutenberg’s contribution to the development of print media?

a. Introducing hand-illustrated manuscripts to Europe. b. Inventing the novel and other forms of fiction writing. c. Introducing moveable metal type and mechanical printing to Europe. d. Introducing the first library to Europe.

Communication & Mass Media