Which two authors helped pave the way for public relations to become an area of academic study and professional practice when they published the first edition of our text, Effective Public Relations, in 1952?

Cornwith agreed to serve as a surety on a loan by Super Credit Corporation to Fairfax, one of Cornwith's major customers. The relationship between Fairfax and Super deteriorated to a point of hatred as a result of several late payments on the loan. On the due date of the final payment, Fairfax appeared 15 minutes before closing and tendered payment of the entire amount owing to Super. The office manager of Super told Fairfax that he was too late and would have to pay the next day with additional interest and penalties. Fairfax again tendered the payment, which was again refused. It is now several months later and Super is seeking to collect from either Cornwith or Fairfax or both. What are Super's rights under the circumstances?

A. It cannot collect anything from either party. B. The tender of performance released Cornwith from his obligation. C. The tender of performance was too late and rightfully refused. D. Cornwith is released only to the extent that the refusal to accept the tender harmed him.

What is the cash conversion cycle for a firm with $3 million average inventories, $1.5 million average accounts payable, a receivables period of 45 days, and an annual cost of goods sold of $18 million?

A) 14.59 days B) 46.25 days C) 136.25 days D) 75.41 days