Why are people that are reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?
What will be an ideal response?
Unlike mass media, direct mail allows for high target-market selectivity, so only consumers who are likely to become customers can be contacted; in addition, direct mail can be personalized for each individual, which helps to build customer relationships.
Business
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Which of the following is a pricing strategy that turns the typical assumption about price-demand relationships on its head?
A) penetration pricing B) price bundling C) assimilation effect pricing D) placebo effect pricing E) prestige pricing
Business
A new trend in promotions is the use of technology to replace personal selling
Indicate whether the statement is true or false
Business