Senior management centrally directs and controls budgets based on _____ budgeting
a. top-down
b. zero-based
c. bottom-up
d. incremental
a
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BlueBear is a shoe manufacturer based in the United States. Which of the following indicates that the company is following a market development strategy?
A) BlueBear introduces a line of children's clothing to its current target market. B) BlueBear employs a British comedian for a U.S. advertising campaign. C) BlueBear introduces its shoes in the Indian and South-East Asian markets. D) BlueBear adds a line of leather purses to its offerings in the U.S. market. E) BlueBear develops a line of athletic shoes for its current target market.
Which of the following is an example of a horizontal restraint of trade?
A) resale price maintenance B) division of markets C) unilateral refusal to deal D) conscious parallelism