Sally successfully completes a course in resilience training, so she now knows how to steel herself against difficult situations instead of becoming overly stressed

Established brands usually are supported with lower advertising budgets, measured as a ratio to sales

Indicate whether the statement is true or false

An organic farmer has identified three distinct groups who might be interested in his products: vegetarians, people who are concerned about chemicals in their foods, and people who consider themselves innovators and trendsetters

These three groups are examples of ________. A) marketing mixes B) market segments C) product mixes D) mass markets E) market positions