In lessons learned from the Target case, what legal warnings would you give another retailer using data mining for marketing?
What will be an ideal response?
If you look at this practice from a legal perspective, you would conclude that Target did not use any information that violates customer privacy; rather, they used transactional data that most every other retail chain is collecting and storing (and perhaps analyzing) about their customers. What was disturbing in this scenario was perhaps the targeted concept: pregnancy. There are certain events or concepts that should be off limits or treated extremely cautiously, such as terminal disease, divorce, and bankruptcy.
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Which of the following would be an example of an effective use of the Social Communication Model?
A) Using email to send interoffice memos B) Sharing information on a blog C) Using instant messaging to update team members on the status of a project D) Using virtual meetings E) Town hall meetings for new product launches
________ require(s) responses to be recorded with a special pencil in a pre-designated area coded for that response
A) CATI or CAPI B) Computerized sensory systems C) Mark sense forms D) Optical scanning