In a study the researcher was investigating attitudes toward airlines among male middle managers
Each airline attribute, such as wide-body aircrafts, was probed (why do you like to travel in wide-body aircrafts?) to determine why it was important (I can get more work done) and then that reason was probed (I accomplish more), and so on (I feel good about myself). The depth interview techniques used in the study is called ________.
A) hidden issue questioning
B) symbolic analysis
C) laddering
D) none of the above
C
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Retailers and their suppliers can regularly exchange information relating to inventory levels, delivery times, and unit sales through _____
a. marketing research b. electronic data interchange c. data-base management d. the Universal Product Code
Password crackers rely on the fact that some people choose easily guessable passwords.
Indicate whether the statement is true or false.