A company's business mission is typically directed at ________, while a company's vision is typically directed at ________
A) all stakeholders; internal stakeholders
B) internal stakeholders; all stakeholders
C) internal stakeholders; external stakeholders
D) external stakeholders; internal stakeholders
E) external stakeholders; all stakeholders
A
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Which of the following is NOT a reason personal selling so important to small businesses?
a. You can design your message to fit the customer b. You don't have to have outside help like you would in advertising or designing a Website c. You can gain information to help you adapt your product or service d. You can gain information about your customers
Which one of the following basic patterns of demand is difficult to predict because it is affected by national or international events or because of a lack of demand history reflecting the stages of demand from product development to decline?
A) horizontal B) seasonal C) random D) cyclical