For the favorable audience (positive interpretation, little knowledge), the speaker should:

a) work to motivate interest in the topic.
b) strengthen favorable attitudes while providing specific information the audience lacks.
c) establish goodwill and remind the audience about the basic values you share.
d) all of these answers are correct.

ANS: b

Communication & Mass Media

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In an ad agency, the account management department typically develops an ad's copy and design.

Answer the following statement true (T) or false (F)

Communication & Mass Media