The major difference between value and value chains is that only ______

a. value is tangible benefits
b. value covers intangible benefits
c. value chain relates to the channel of distribution
d. value chain covers the total bundle of benefits received by consumers

c. value chain relates to the channel of distribution

Rationale:

The value chain concept is concerned with a channel of distribution.

Value is the total bundle of benefits offered to customers through a channel of distribution.

Business

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