Briefly describe "brand awareness" as an objective of marketing communications
What will be an ideal response?
Brand awareness refers to fostering the consumer's ability to recognize or recall the brand within the category, in sufficient detail to make a purchase. Recognition is easier to achieve than recall. Brand recall is important outside the store; brand recognition is important inside the store. Brand awareness provides a foundation for brand equity.
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Competition between groups is LEAST LIKELY to promote organizational effectiveness when ________
A) one group competes against another to see which group can maintain the highest-quality standards B) one group becomes more concerned with beating another group than with achieving the organization's goals C) groups that are doing especially well receive public recognition D) groups are given or adopt their own names
To start working with MySQL Community Edition in Windows, use the command Start | All Programs | MySQL | MySQL Workbench CE 6.2. (or the version number you have installed)
Indicate whether the statement is true or false