When institutions are the unit of measurement, the data may be obtained from retailers, wholesalers, or households

A shopper who sees an item in a store, becomes intrigued, asks for information, and then makes a purchase is following the sequence of the hierarchy of effects model

Indicate whether the statement is true or false

Which of the following statements is true of a "new emerging market"?

A) It refers to a market with very high levels of competition. B) It refers to a market where the number of current customers is small. C) It refers to a market that has very low market potential. D) It refers to a market that is completely saturated, and does not provide much growth potential. E) It is characterized by low levels of risk.