A news lead should include ________
A) all elements indicated in the headline and subheadline
B) some mix of the "who, what, where, when, and how" elements
C) a well-written quote from story participants
D) extensive details about the story participants
B
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You should include a title fly with business reports when you want to
A) give the name of the company for which the report has been prepared. B) add a touch of formality to the report. C) protect the report from dirt and careless handling. D) provide a page for the reader to make notes on. E) make it easier for readers to get straight to the text of your report.
Global marketers must determine whether a standardized or an adapted marketing mix is required to best serve the wants and needs of the consumers
Indicate whether the statement is true or false