According to IBM, what do firms need to do to exploit the power of social media?
What will be an ideal response?
To successfully exploit the potential of social media, companies need to design experiences that deliver tangible value in return for customers' time, attention, endorsement, and data. According to these IBM analysts, that "tangible value" includes discounts, coupons, and information to facilitate purchase. They also note that many businesses overlook social media's most potent capabilities for capturing customer insights, monitoring the brand, conducting research, and soliciting new-product ideas.
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For each of the following activities, indicate an appropriate allocation base
Activity Allocation Base Warranty Services-Providing service for defective products Setup-Setting up machines for production Shipping-Shipping finished products to customers Machining-Machine usage Purchasing-Purchasing raw materials What will be an ideal response
The term regional product is synonymous with local product in the United States
Indicate whether the statement is true or false