Answer the following statement(s) true (T) or false (F)
1.Ads are meant to direct action, whether that action is immediate or delayed.
2.For immediate action items, you want to create a broader sense of what to do when the time comes to act.
3.The client and you do not need to have a shared understanding of what “working” means in terms of your desired outcomes.
4.When measuring outcomes, it’s important to establish a concrete benchmark.
5.Make sure you understand the goal of your advertising campaign before you attempt to measure it.
1.true
2.false
3.false
4.true
5.true
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As an audience member who is listening ethically, it is essential to
A) exercise social and cultural awareness and tolerance. B) withhold any nonverbal feedback until the conclusion of the speech. C) refrain from questioning the speaker's facts. D) avoid attending speeches with topics in which you have no interest.
In Dariano v. Morgan Hill Unified Sch. Dist., what did the Ninth Circuit say about barring students from wearing American flag t-shirts during Cinco de Mayo in a California public school?
a) Not acceptable as there was no actual disruption; b) Not acceptable; Tinker would forbid this action; c) Not acceptable; students can wear what they want; d) Acceptable; school administrators can do what they want under Hazelwood; e) Acceptable; there had been historic violence and disruption in schools in the past in this situation.