Richard delivered a presentation to a group of

200 people. Because the audience was so diverse, he decided to focus his message to a specific segment of his audience. This segment of the audience is known as the .
A. target audience
B. segment audience
C. customer section
D. audience competency

Answer: A

Communication & Mass Media

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List the four components that comprise intention.

What will be an ideal response?

Communication & Mass Media

Hector is feeling very anxious about the presentation he is scheduled to give at work. He asks his boss if it can be rescheduled for next week. This is an example of

A. his mind going blank. B. a fight-or-flight response. C. a constructive coping technique. D. a negative self-message.

Communication & Mass Media