How can an MPR professional measure online word-of-mouth for a new product?

What will be an ideal response?

Many methods are available to measure online word-of-mouth. An MPR professional can perform a search on Google or another search engine to determine where the product appears in the search results because ranking is indicative of the number of views, links, bookmarks, etc.. Another option is checking how many people are viewing a Web site since it is presumed that more WOM leads to more views of Web pages associated with a product. Since bloggers are key online connectors with their own established audience, an MPR professional should read blogs about the new product to discover what is being said. Such information will give an MPR professional an indication of whether the spreading word is positive or negative. In addition, services exist that will track the mention of products on popular social networks, as well as responses and links to blogs mentioning the product.