You are listening to a radio broadcast which describes a person who donated a kidney to a complete stranger in need of a transplant, when the phone rings and the fireman's association asks you to make a donation. The idea of priming suggests that you will
a. be less likely to make a donation because your self-esteem has been threatened by realizing that you will never be as saintly as the person in the story.
b. be more likely to make a donation because you are in a good mood after hearing the heartwarming story.
c. be more likely to make a donation because the schema of being charitable has been made more accessible.
d. not be affected in your likelihood of making a donation by the radio broadcast.
Answer: C
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