BlueFin canned tuna has higher sales than its unbranded rival, even though the unbranded tuna costs $0.45 less per can than BlueFin tuna. BlueFin most likely has ________

A) an aggressive brand personality
B) high brand equity
C) no brand commitment
D) negative brand equity
E) low brand relevance

B

Business

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Fill in the blank with correct word.

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Digital communications are used by managers

A) ?to manage an organization effectively and to stay informed. B) ?to eavesdrop on employees. C) ?to track company vehicles to prevent employees from loitering. D) ?to prevent theft of company property.

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