Discuss the importance of understanding a key audience member

What will be an ideal response?

Being able to understand the motivations, attitudes, and overall behavioral interests of an audience member can help in creating more relevant messages and conversations with them, that will ultimately foster stronger relationships.

Communication & Mass Media

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_________ is used to describe efforts by an individual or organization to interpret an event or issue according to a particular viewpoint

a) Spin b) A PR stunt c) PR fluff d) A flack

Communication & Mass Media

Chief electrician during principal photography, this person oversees the placement and operation of lighting setups.

A. Gaffer B. Key grip C. Best boy electric D. Cinematographer

Communication & Mass Media