A buyer purchased a vacant lot in a new subdivision and asked the salesperson to recommend a builder. The BEST course of action for the salesperson would be:
A. Recommend a builder who would pay a referral fee to the salesperson.
B. Suggest several builders and have the buyer make the choice.
C. Recommend the builder with whom the salesperson has worked with preciously.
D. Recommend the builder who has built the most homes in the subdivision.
Answer: B. Suggest several builders and have the buyer make the choice.
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A sport marketer creates a promotion to attract families, and families attend the game. This promotion was successful in identifiability in terms of market segmenting.
a. true b. false
Breyers and Reese's have worked together to create Breyers Ice Cream with Reese's Peanut Butter Cups. This is an example of ________
A) family branding B) ingredient branding C) private-label branding D) individual branding E) generic branding