Goal setting is a specific planning process for managing

A favorable sales volume variance in variable costs suggests a(n) ________

A) increase in number of actual units sold when compared to the expected number of units sold B) decrease in number of actual units sold when compared to the expected number of units sold C) increase in variable cost per unit D) decrease in fixed costs

Urging readers to act in the close of a proposal

A) is an offensive, hard-sell tactic that should be avoided. B) is acceptable if you know the audience well, but inappropriate for new clients. C) is an effective and reasonable strategy. D) generally works well, but never when responding to government RFP's. E) is effective only when your text is organized in the direct approach.