Sketch the "Ladder of Abstraction," label each end of the ladder, and give three examples of the kinds of things located on the ladder
What will be an ideal response?
Answer:
The Ladder of Abstraction
Concrete object
The real apple
Photograph of an apple
Wax apple
Still life painting of an apple
The logo of the Apple computer company
The word "apple"
Abstract conceptualization
Business
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Brand equity is not as important in international markets because fewer brands are available
Indicate whether the statement is true or false
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