When a company combines with firms in different and dissimilar industries, it indulges in ________

The principle of internal control that prevents one individual from being responsible for all the related activities of a given task is ______________________.

Fill in the blank(s) with the appropriate word(s).

In developing a CRM program, the "share" of customer term refers to:

A) the potential value that could be added to a given customer's lifetime value B) the lifelong earnings of a customer C) the share of a customer's income that is spent on a particular product D) the percentage of time spent on acquiring the customer's loyalty