In 2012, the PRSA published the following definition of public relations: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” In a brief essay, discuss the different elements of this definition and explain the meaning or significance of each.
What will be an ideal response?
At its heart, public relations is, in fact, a business process that keeps the interests of all parties in mind. It is “strategic”, not tactical. It is a “relationship”—not a one-way street where pronouncements of policies are taken verbatim. And, it is a “process” that occurs over time, not a transaction or isolated event or activity. These distinctions convey a “give and take” relationship where the interests of all parties are addressed and communications goals are achieved within the context of that relationship.
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Indicate whether the statement is true or false.
In terms of Pondy's five conflict stages, which statement below is NOT true?
a. Latent conflict conditions always exist in one form or another, although they might not produce conflict. b. In the perceived conflict stage, it is possible that only one person in a relationship or situation will perceive a potential Conflict c. The felt conflict stage precedes actual conflicting behaviors. d. Manifest conflict is the first stage of a conflict episode and, if handled well, helps one avoid having to go through the other stages.