Discuss the power of visual elements in business communication
What will be an ideal response?
Well-designed visual elements can enhance the communication power of textual messages and, in some instances, even replace them. Visuals can often convey some message points (such as spatial relationships, correlations, procedures, and emotions) more effectively and more efficiently than words. Generally speaking, in a given amount of time, effective images can convey much more information than text. In the numbers-oriented world of work, people rely heavily on trend lines, distribution curves, and other visual presentations of numeric quantities. Visuals attract and hold people's attention, helping your audience understand and remember your message. Busy readers often jump to visuals to try to get the gist of a message, and attractive visuals can draw readers more deeply into your reports and presentations. Using pictures is also an effective way to communicate with the diverse audiences that are common in today's business environment. In addition to their direct information value, visuals often convey connotative meaning as well. Many words and phrases carry connotative meanings, which are all the mental images, emotions, and other impressions that the word or phrase evokes in audience members. A significant part of the power—and risk—of visual elements derives from their connotative meanings. Even something as simple as a watermark symbol embedded in letterhead stationery can boost reader confidence in the message printed on the paper. Many colors, shapes, and other design elements carry visual symbolism, and their symbolic, connotative meaning can evolve over time and mean different things in different cultures.
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