Matching

1) appeal to causes and effects
reasoning
A) If you want to be successful, you have to look
successful. QWE Department Store has everything
you need to feel confident for that first big job
interview.
2) appeal to reasoning from specific
instances and generalizations
B) When neighbors organize crime watches, reported
property crimes in the community decrease.
3) appeal to self-esteem needs
C) According to a recent nationwide survey that included
over a thousand respondents, most Americans forget
to turn off their cell phones when they go to the
movies.

1. B; 2. C; 3. A

Communication & Mass Media

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