What can we conclude about the role of schemas in memory?
a. In general, schemas seldom operate in memory during adulthood.
b. Schemas often operate; however, we sometimes remember material that is not consistent with a schema.
c. When people have normally functioning memory processes, schemas consistently operate in memory.
d. Schemas operate consistently in our everyday experiences, though we find little evidence for them in the laboratory.
Ans: b
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According to your textbook, one reason why many ads try to play on our emotions is that
a. techniques that play to our emotions also tend to grab our attention. b. everyone has a schema for emotions, but not everyone has a schema for the products advertised. c. emotions are always more memorable than other kinds of information. d. emotions help us fill in the blanks about the product in the short time interval of the ad.
All but which of the following would be part of one's esteem needs?
a. Fulfillment of individual potential b. Achievement c. Status d. Respect e. Approval