_____ is a process of finding out about potential clients from friends, business contacts, coworkers, acquaintances, and fellow members in professional or civic organizations
a. Campaign management
b. Networking
c. Negotiation
d. Needs assessment
ANSWER: b
Networking is a process of finding out about potential clients from friends, business contacts, coworkers, acquaintances, and fellow members in professional or civic organizations. Networking sites such as LinkedIn can provide more quality leads than cold calling, but cold calling is still used by some organizations.
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