__________, or emotional appeal, taps the values and feelings of the audience

His chief contribution to the journalism business was his invention of a formula other editors were to follow—sex on the front page and a kind of spurious morality on the editorial page:

a) Joseph Pulitzer; b) William Randolph Hearst; c) Charles Dana; d) Adolph Ochs; e) James Gordon Bennett

Pam recently met Bill. However, she has no desire to reduce her uncertainty about Bill. How would Berger and Calabrese explain this situation?

A. Bill acts strangely. B. Bill is withholding something Pam wants. C. Bill thinks Pam will benefit him. D. Pam must not expect to see Bill again.