How do social media information systems support content sharing?

What will be an ideal response?

For businesses, the trick to understanding sharing is to learn how their customers search. A big segment of social media content is shared results from a search. Searching is essential to social media apps because all successful apps have an enormous database of content to share. For a business to be successful in social media, they must learn how searching is done–they need to learn how their customers search for tweets, how their customers use hashtags and expressions, and how customers find content by geographic location. If a business understands search, it can improve the likelihood that the content they create will be found by the customers they seek. Search is a powerful user procedure and a must for businesses to master.