Which of the following best describes brand culture?
A) name, logo and design of a certain product
B) manner in which executives market their firm's products
C) information gained by marketers about the history of media
D) manner in which consumers understand the value and experience of a product
E) general term for advertising, marketing, sales promotion, and public relations
D
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The achievement need refers to
a. finding joy in accomplishment for its own sake. b. improving employee retention. c. forming friendships. d. increasing employee turnover.
The Times-Picayune is searching for an ideal spotting station for the morning paper. Neighborhoods, their location on an XY grid of the city, and morning volume are shown in the table
What is the location that will minimize the transportation costs for the newspaper? Customer Annual Volume X-Coordinate Y-Coordinate Florida 7 3 7 Desire 39 7 5 Lafitte 245 1 3 Iberville 116 2 5 Guste 55 1 6 CJ Peete 284 1 4 What will be an ideal response?