The four areas of strategic communication are goal setting, situational knowledge, communication competence, and presentational style

Indicate whether the statement is true or false.

False

Communication & Mass Media

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You want to do a speech on the importance of committing to a daily exercise routine, but you don't want to come across as though you were scolding the audience for not being more active

You simply want to uplift them, to make them feel good about their own potential, and to show them the health benefits of activity. If you do this, what persuasive strategy will you be using? a. positive motivation b. negative motivation c. cognitive dissonance d. fear appeals

Communication & Mass Media

The term ________ describes the increasing connectedness of societies and their economies as a result of developments in transportation and communication.

A. globalization B. culturization C. diversity D. connectedness

Communication & Mass Media