In contrast to marketing researchers, management decision-makers are more focused on:
a. scientific and technical analysis of emerging phenomenon.
b. abstractions rather than concrete findings.
c. market performance.
d. proactive research.
e. long-term strategic investigation of the marketplace.
Ans: c. market performance.
Business
You might also like to view...
Despite laws against discrimination, Disney can legally refuse to hire men with beards because the company demonstrated statistically that being clean-shaven is a ________ at Disney theme parks
A) technical job skill B) valid selection technique C) bona fide occupational qualification D) cross-functional job requirement
Business
A meeting's _____ is a list of the topics to be discussed and the names of the people who are to lead the specific discussions
Fill in the blank(s) with correct word
Business