The process of seeing if an organization is ready for an IMC campaign is called
A) a communications audit
B) quantitative research
C) an IMC audit
D) focus group research
E) a reality check
Answer: C
Communication & Mass Media
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A culture in which people's understanding of messages is based less on the words spoken and
more on the communication context is a __________ - context culture. Fill in the blanks with correct word
Communication & Mass Media
Refers to the concomitant influence of two or more independent variables on the single dependent variable
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media