Based on Benoit’s theory, a firm that uses puffery to build its image is attempting to do which of the following?
a. reduce the offensive act
b. evade responsibility
c. deny any responsibility
d. reduce the accuser’s credibility
a. reduce the offensive act
Communication & Mass Media
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"How should we use social networking tools?" is a question of ________
Fill in the blank with the appropriate word.
Communication & Mass Media
Which of the following is recommended when preparing to listen in the classroom?
A. Finish reading assignments after the class is finished; this will force you to listen more carefully. B. Try to get 9 hours of sleep. C. Focus on internal noise so you can work through personal problems. D. Listen defensively.
Communication & Mass Media