It has been stated that in most corporations, public relations jobs focus upon specific publics. Who are these publics, and why are they important to the success of corporations?
What will be an ideal response?
The publics important to most corporations are employees, the media, government regulators and
officials, the communities in which corporations operate, their consumers, their shareholders and
potential investors, vendors, professional/trade associations, unions, and retired employees. Each of
these publics can directly (such as in the case of employees) or indirectly (such as in the case of the
media) influence the ability to achieve corporate goals.
You might also like to view...
“The Look of a Victim” story in this chapter points out that victims of assault may set themselves up as easy targets because of
a. their friendly facial expressions. b. the way they walk. c. their hairstyles. d. eye contact with the attacker. e. All of these choices are correct.
The highest order needs in Maslow's Hiearchy of Needs are ________________ needs.
Fill in the blank(s) with the appropriate word(s).