Which philosopher suggested that people consider what "ought" to be done to create the greatest good when it comes to decision making?

Which introductory method is used in the following

introduction? During his second term in office, a cottage industry of antiBush books has exploded onto the best-seller book list. Many have unforgettable titles like Molly Irvins' Bushwhacked or Al Franken's Lies and the Lying Liars Who Tell Them. Why so many nasty one-liners and jokes about George W. Bush?a. Refer to the place or occasion. b. Refer to a recent or well-known event. c. Directly address audience interests and needs. d. Establish a personal link. e. Quote someone.

Which scenes (shots) fare better on the large movie screen than on the small

television screen?

a. landscape scenes b. highly intimate close-ups c. ECUs d. cross-shots e. over-the-shoulder shots